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Flickr Creative Commons image by Marcin Moga/Lolek
People love to give. No matter how much we hate to admit it, it really does feel better to give than receive.
It’s true when you give to others and it’s certainly true when people give to YOU.
If someone stops by your nonprofit’s blog and is even remotely interested in your cause, they’re looking to you to guide and educate them about why and how they should give.
People want to give. They need you to tell them it’s OK.
Let me explain.
Fundraising with a blog isn’t about convincing people to give. It’s about overcoming their objections to giving to YOU.
You need to show them why they ALREADY want to give to you.
Potential donors are naturally uneasy. This is why there is such a need for “cultivation” in the fundraising process. They need to know that yours is the correct solution to the issue Buy Viagra, Buy Cialis, Buy Levitra Without Prescription at hand. They need to know that your organization is the one to provide that solution.
It sucks when someone doesn’t appreciate or use your gift.
Obviously, there’s no way for the donor to be 100% sure you’re going to use their money wisely. But there are ways to get them to take action and Cialis give even with limited information. One of those ways is by directly addressing most of their concerns about giving you their money. This is usually what gets them to the point where they can Brand Levitra make a leap of faith. Blogs are great at this. All you have to do is publish the answers to questions and objections you hear from prospects all the time.
But getting them to the point of leaping and making them leap are two separate issues. As the old saying goes…you can lead a horse to water, but you can’t make him drink.
Luckily, blogs inherently give you a whole other bag of tricks that can push your donors over the edge and get them to take action.
In other words, you can control the weather and make the sun hotter until they have no choice but to drink. When was the last time you saw a cowboy do that?
Here’s some of the ways your blog can create the perfect giving environment:
- Authority – people need to know that you know what you’re doing, and they’re more likely to give to you if they can be convinced that you are THE authority at meeting a Buy Wellbutrin SR Online Pharmacy No Prescription Needed valid need in society.
- Integrity Viagra for sale – blogs give you a context for demonstrating your high standards by providing useful and high-quality information to your donors.
- Credibility Tadacip Buy micronase – people believe that what they’re reading on your blog is true, so they’re more likely to give.
- Familiarity – people give to people and after a while, people reading your blog will feel like they know you.
- Involvement – the give-and-take that happens on blogs through comments, etc. causes your readers to feel a sense of ownership which is an important step in the cultivation process.
- Social Zoloft Online Proof – comments and subscriber numbers provide the evidence that others are taking what you have to say seriously so maybe they should too.
- Honesty Cialis Professional – in a world of Bernie generic pharmacy Madoffs and politicians, people are hungry for honesty and if you can show you’re honest on your blog, people will give.
These are just a few of the ways to set the perfect conditions for giving. This is by no means an exhaustive list. There’s still a lot to be explored.
Go ahead and subscribe to The Blog Raiser today to learn more about fundraising with a blog.
