by Paul Cheney on 28 June 2010
Flickr Creative Commons Image by It's Holly
When no one’s talking about your cause.
Seriously. Start getting the word out. NOW!
If the people you serve are suffering as a result of the ignorance of the general public, it’s OK to start talking.
As long as you’re talking about your cause and not your organization, you’ll do fine. I promise.
There’s plenty of resources out there to get you started with social media if you haven’t already. Learn Twitter, learn Facebook, set up a blog and START TALKING!
And don’t shut up until you’ve accomplished your mission.
GO!
by Paul Cheney on 17 May 2010
Persuasive writing is to fundraising as carbon is to life-forms. It’s not necessarily the whole picture, but it’s so essential that without it, fundraising probably wouldn’t exist.
Fundraising on the web is no different. Whether you’re writing a blog post, an email, or a tweet, every bit of your web content should have all the elements of persuasive writing. If your content isn’t meant to directly persuade your readers to donate, you’re still trying to persuade them to read and then take some sort of action (even if it’s as small as viewing another web page).
Here is a template you can use to write just about every piece of content you can think of on the web.
[click to continue…]
